4.2 Sustainability Claims Rules

Sustainability language must be:

• specific, contextual, and measurable where possible
• supported with documents, testing, certifications, or sourcing proof not absolute unless truly provable (avoid “100% sustainable” unless defensible)

Examples of unacceptable claims:

• “eco-friendly” with no explanation
• “carbon neutral” without supporting evidence
• “biodegradable” without conditions and standard references
• “non-toxic” without ingredient transparency or testing basis

4.3 Prohibited Products and Restricted Items

The Platform prohibits listings of:

• counterfeit or pirated products
• products that violate Indian law
• banned or restricted substances
• wildlife-protected items or illegal forest-derived products
• products that encourage unsafe or harmful practices

The Platform may also restrict products that conflict with the mission of responsible consumption, even if legal, when they are clearly misaligned with sustainability standards.

4.4 Content Standards

Sellers and users must not upload:

• false information
• abusive, hateful, or harassing content
• misleading sustainability imagery or fake certificates
• content that violates third-party rights

The Platform may edit or remove content that violates standards.

4.5 Intellectual Property and Brand Rights

Sellers must have rights to:

• product images
• brand names and trademarks
• marketing claims and label representations

If a complaint is received, the Platform may:

• temporarily remove listings
• request proof of rights
• permanently remove sellers for repeated infringement